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The
changes that are occurring at IZWI
will mean readers will now enjoy a copy
of their favourite on a monthly basis.
Over the past five
years IZWI has been fortunate to receive funding from donor
organisations such as USAID and the European Union. The good
news is that the funding has been extended, but IZWI is expected
to generate its own revenue from advertising to remain sustainable.
Clearly the continued
success of the newspaper will therefore depend on our readers
placing their ads with us. In return we will guarantee that
the services advertised will be well marketed throughout Cato
Manor.
In order to save
costs we also have to change our distribution methods. In
the past we employed a network of distributors who delivered
the newspaper door to door. Forthcoming editions will be distributed
differently. It is now going to be placed at spazas and shops
throughout Cato Manor and the surrounding areas, and readers
will be able to pick up their free copies there.
Initially IZWI
will be reduced to four pages per edition, but we hope to
increase the number of pages as we attract more advertising.
We also plan to publish monthly from now on. Readers must
be on the look-out for IZWI posters that will announce the
availability of each new edition.
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